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Hard Rock Hotels Celebrate with Mayer Hawthorne & ?uestlove

Posted on December 19th, 2011 under Key Press

Hard Rock Hotels hosted a VIP press and influencer event where the Hard Rock Hotels brand came to life via a unique pop-up installation that integrated and showcased the key components of a Hard Rock Hotel experience.

To create buzz around HRH's key music initiatives and highlight new additions to the portfolio, the Exit Art gallery space in NYC transformed into a chic, rock 'n roll destination personifying all that is Hard Rock Hotels. After checking in at the reinvented lobby, media and investors enjoyed cocktails and Kerry Simon creation in the lounge. These VIp guests were walked through the SOYS music program, as well as the latest additions to Hard Rock's rapidly expanding portfolio. Guests were also treated to an acoustic performance by the TRIBES along with a special guitar solo by Andy Rourke of The Smiths on the Fender guitar.

After the media presentation, the "hotel" opened up to tastemakers and influencers for a cocktail party featuring a special performance by Mayer Hawthorne and The County, with tunes spun by ?uestlove.

Each guest received a branded passport and event map where they received a stamp at each location they visited. A fully stamped passport allowed the guest to enter into Hard Rock's sweepstakes which included a prize package featuring two free nights at one of the HRH properties, a Fender guitar and amp, SOUL by Ludacris headphones, S2 from Native Instruments and a branded HRH blackjack table.

More: RollingStone: The Hottest Live Photos of the Week: Mayer Hawthorne & ?uestlove

Cafe Bustelo at the Latin Grammy Awards Talent Lounge

Posted on November 14th, 2011 under Key Press,News

Cafe Bustelo took over the Latin Grammy Awards as a sponsor of the Official Talent Lounge in Las Vegas, Nevada.  Guests including Demi Lovato, Erik Estrada and Adrienne Bailon were just some of the stars to stop by and refuel with refreshing Bustelo Cools and grabbed Cafe Bustelo tote bags filled with goodies on the way out!

More: In Touch Weekly Hit

OpenSky Presents Perez Hilton's "One Night in New York City!"

Posted on October 21st, 2011 under Key Press,News

What an extraordinary night! About 3,000 lucky concertgoers in New York City celebrated Spirit Day on Thursday with a truly spirited celebration of music at our 2nd "One Night In… New York City" party during CMJ Music Festival week.

And none of it would have been possible without the support of our presenting sponsor, OpenSky! Thank you to them for helping us put on an amazing evening of music, featuring some stellar up-and-comers like Iggy Azalea, Anjulie and Karmin!

And some beloved veterans also took to the stage - and killed it! We're extra thankful to have had Mary J. Blige and Boyz II Men lend their support to our event, because all proceeds from ticket sales went to GLSEN, the Gay Lesbian & Straight Education Network. It was such a magical and special evening!

More: OpenSky Presents Perez Hilton's "One Night in New York City" Gallery

New York Times: "Music to Strut the Collection By"

Posted on September 18th, 2011 under Key Press,News

If the clothes are the meat of the show, music is the soul that brings it alive,” said Prabal Gurung, the fashion designer. “Each season we want to tell a story for 12 minutes or so on the runway. That story can be successfully told when there is a perfect harmony between the clothes and the music.”

Just how is that harmony achieved? Several D.J.’s from New York Fashion Week shared their playlists and tips for keeping runway models on their toes.

More: "Music to Strut the Collection By"

CocoPerez: "V-Hudge Harnesses Fashion's Night Out"

Posted on September 12th, 2011 under Key Press,News

Hair by Monday, gone by Thursday! Vanessa Hudgens was back to her short haired self for Fashion's Night Out at the Popchips Playground. The 22 year old was looking very Madonna-ish in an All Saints maxi dress complete with body harness. Seksi!