Café Bustelo

In 2006, Cuban coffee company Cafe Bustelo approached BMF to launch its latest cafe con leche coffee beverage -- Bustelo Cool -- to young consumers. Using a comprehensive strategy including product launch events, public relations, and celebrity seeding, BMF introduced Bustelo Cool to marquee industry influencers, trendsetters, and food connoisseurs, raising Bustelo’s profile in the mainstream market, culminating in a New York Times Sunday Styles article on the brand. Based on the success of this campaign, Bustelo continues to work with BMF, increasing brand awareness outside Bustelo’s typical demographic.