Carrera Sunglasses

Based on favorable market research in Italy, Carrera Sunglasses partnered with BMF to develop a comprehensive experiential campaign to relaunch the premiere brand in the US. BMF collaborated with the brand to develop the Carrera Escape, a nationwide VIP oasis that is now in its third year. The Escape provides a stay-cation experience where guests can enjoy live music and a variety of relaxing services while checking out the latest Carrera frames. Music performances by artists include Peter Bjorn and John, Phoenix, Daniel Merriwether, and Dan Black. BMF also enlisted Debbie Harry, Jesse Marco and Mia Moretti to play Carrera’s launch party.