BMF’s “urban retreats” are the hottest (and coolest) places to be during extreme temperatures. Last winter, vitaminwater took over the city of Chicago, throwing what NBC Chicago called the “party of the year!” at Gerber Group’s stunning Whiskey Sky at the W Hotel. Music enthusiasts, VIPs and media were treated to vitaminwater cocktails, décor and an exclusive performance and DJ set by multi-platinum rapper Lupe Fiasco. During the summer, BMF produces The Carrera Escape, where guests can enjoy a mini beach vacation without ever leaving the city, with services such as yoga sessions, haircuts, manicures and gifting. Artists including Peter, Bjorn and John, Samantha Ronson and The Undertakers, Rye Rye, Daniel Merriwether and Dan Black are just some of the stars to have hit the stage at this luxury retreat.