Tide Super Bowl Challenge
The Super Bowl is important for brands because millions of people across America tune in to the game. BMF created an interactive and exciting party to get people pumped for the Super Bowl, incorporating the spacious interior penthouse and adjoining rooftop tennis and basketball courts to create a multi-faceted experience for guests. Branded sports games celebrated the Super Bowl as well as host Venus Williams’ mastery of tennis. After the games, guests danced the night away to DJ sets by Solange Knowles, Pete Wentz and DJ Irie.